Julie Darling - Chicago Event Production and Party Planning


Julie Darling is the principal owner of Julie Darling, Inc. a marketing agency specializing in the lifestyle and luxury market.

Darling began her career as a television and commercial print model, representing and promoting client products and services. Her assignments included placement in fashion shows, catalog and advertising campaigns, and product sales presentations. Darling pursued a marketing career while continuing on as one of Chicago’s top models.

Darling started her marketing career as the promotions manager for Ala Carte Entertainment where she coordinated promotional concepts and special events for leading restaurants and nightclubs. From there, she became the marketing manager for a new concept and brand launch at Chicago based Premier Yachts. Darling developed, managed, and executed event marketing and promotion strategies for the most recognizable leisure boat dinner cruise company in Chicago. In this high profile position, Darling led all aspects marketing from ad placements to sales presentations.

Darling then founded Momentum Productions, Inc. an event marketing company for nationwide not-for-profit organizations, corporations, colleges and universities. As its principal, she originated and implemented all phases of event marketing from sponsorship procurement and celebrity and personality recruitment, to site selection and budget control. Clients included The International Academy of Design and Technology, NAHA and the Chicago Cosmetology Association.

Darling was then tapped to head the Chicago office of Gen Art, a prestigious national non-profit organization dedicated to developing and promoting emerging talent in film, fashion, art and music. As director, Darling created the Chicago program setting the creative agenda while raising the funds necessary to execute. Darling firmly established Chicago as an epicenter for emerging talent by expanding the regional paying membership base from nothing to 500 and by developing a database of over 20,000 potential members in key demographics. Events included fashion shows, art exhibits, film screenings and retail opportunities. Client relationships ranged from American Express, Vox Vodka, Chrysler and Nordstrom. Additionally, she created a highly acclaimed internship program for college-level students. Currently operating under the moniker Julie Darling, Inc clients include Nudie Jeans, Piazza Sempione, Lake Forest Sportscars and many others. Julie is currently working on bringing back the acclaimed Oak Street Fashion Show for 2010.

Julie holds a Bachelor of Science in Marketing from the University of Illinois. She donates her time to charities such as the Gateway Green Organization, THORR – a rescue dog organization. - a true animal lover at heart often taking rescues off the street and ensuring finding a good home. Julie was born and raised on the NW Side of Chicago.

Copyright © 2009 Julie A. Darling, Inc. All rights reserved.